Top 5 Marketing Tools As Told By A Fractional Marketer

As a business owner, trying to keep up with your own marketing can be difficult. Whether you have someone dedicated to your marketing, or you’re managing your own efforts, I’m going to share the websites and apps that have streamlined my marketing game.

Here are my top 5 must-have marketing tools:

1. Coschedule

Enjoy an editorial view of everything going on in marketing? This is a tool you’ll want to look into. Not only can you view a calendar of emails, social posts, blogs, and more, but you can connect all these areas of marketing to this site so they are scheduled to automatically release.

2. Mailchimp

Mailchimp is incredibly simple, and better yet…it’s free. I recommend Mailchimp for anyone looking to start building, as well as taking advantage of, an email list.

3. Brand Mentions

Ever wonder if customers, or people in general, are talking about your brand on social media and just forgot to tag you? Social listening through Brand Mentions is free, easy to use, and a total marketing hack for collecting social proof.

4. Canva

Ah, the queen of amazing marketing tools. I couldn’t possibly upload this blog without mentioning Canva! Canva is free, with the ability to upgrade for even more design goodness. Many people use this website/app for creating social media content, but I personally love taking advantage of their header, invoice, proposal and other various marketing templates. Everything is customizable, and if you have an eye for design you can design your own templates!


Coolors collects your brand pallet and will create a virtual swatch guide that you can save as a png or pdf. This is especially useful to add to your brand guide before handing it off to designers or developers as they work on new assets for your business.

Bonus: Google *Everything*

Slides, Sheets, Drive, Docs…Need I say more?

If you enjoyed my top marketing tool recommendations, be sure to connect with me on LinkedIn! Don’t have time to run your own marketing, but also not ready to take on a full-time hire? Shoot me an email at so we can discuss my fractional marketing services.

5 Steps To Selling Yourself In A Bio

Whether it is for a proposal, your website or a profile, it is important to know how to sell yourself through the written-word. Here, I will introduce the strategy I use while writing client bios.

Step 1. What is the bio being used for?

I like to consider the reason we’re writing a bio in the first place: Are you applying for a certain job where it would be important for the reader to know more about specific experiences you have rather than others?

For example, if a marketing entrepreneur was crafting a bio for a LinkedIn profile designed to attract consulting clients, I would recommend they highlight experiences they’ve had in content, branding and general marketing roles. If they have experience in sales, it would be worth mentioning but it would be best to focus on their more marketing-centric qualities.

Step 2. Start writing and initially focus on the career.

If you could summarize your career’s life in one or two sentences, what would you say? I recommend mentioning the length of your career, how long you’ve specialized in the area which you are highlighting, and what you are currently focusing on. 

For example: “Karlista Maroney has dedicated more than half of her five year career in marketing to the strategic growth of her client’s brands. Karlista runs a boutique marketing firm specializing in content strategy and brand management for fashion and beauty companies.”

Remember: Write in a professional and third person voice.

Step 3. What makes you an authority figure?

Do you have any guest speaking experiences you can mention? A social standing in an organization that offers authority status? Podcasts, shows, or articles you’ve been featured in? Mention them!

Step 4. ‘Tangible” professional recognition

Have you received an award, degree, or certification in the field you’re highlighting? If so, mention these accomplishments and share with the reader why this is relevant in considering your expertise.

Step 5. Draft, redraft, and draft again!

Aim to make everything flow and feel coherent. I recommend having a colleague read your final draft before finishing up completely!

At this point, you should have a convincing bio that highlights your areas of expertise in an authentic and engaging format. Everyone has a form of recognition and authority they can use to their advantage, it’s only a matter of learning to describe these accolades and experiences strategically for the reader to digest.

How To Conceptualization Your Brand On Pinterest In 3 Simple Steps

Pst… Have you heard? There is a free tool out there that will allow you to visualize your business in digital, categorized bulletin boards. It’s called Pinterest, and I BET you already have an account floating around… Its time to take advantage of this platform for more than just recipes!

Continue reading and discover how to conceptualization your brand on Pinterest…

Create a board

This is only the beginning, don’t pin anything here! Next we will create subsections which we’ll use for varying pieces of your brand concept such as font, messaging or color scheme inspiration.

Create a section on the board for every piece of your branding you wish to visualize

Below I’ve included a few examples of how I categorize my Brand Board, but feel free to go crazy in a way that is artistically understandable to you.

Find and sort Pinterest content to serve as your inspiration

Spend some time searching brands you enjoy, peruse the content and sort what you find relevant into the various sections on your new board. 

And voila! Before you know it you’ll have your brand fleshed out with photos and ideas unique to your business. Keep in mind, this Pinterest board is useful for more than just conceptualizing your brand, as you take on a team you’ll have a digital space for new-hires to explore and educate themselves on your brand! I highly recommend adding to this board during your down-time, its a great way to unwind. Eventually, you’ll get a feel for your brand, and when that happens its a good idea to duplicate this board, deleting the irrelevant content that no longer pertains to your vision (don’t delete anything from the original, its always great to look back on where you started). By deleting what no longer sticks to the story you’re selling or the value you’re providing, you’ll find yourself with a brand guide that was built in a ridiculously passive and affordable way!

Want to work together? Check out some of my work HERE!

THE Press Release Template That Syndicated My Work On 1000+ Outlets

Below you can find the template I used when writing dozens of press releases for SEO purposes. Not only did my copy get published, but it was shared (per press release) on 100+ news outlets…Totaling to more than 1,000 syndications of the work I completed for my clients in the 1 year I’ve been writing press releases. I highly recommend hyper-linking EVERY mention of your company name with a URL you’re looking to drive up on Google’s search listings… This is a key SEO strategy that helps my clients boost positive content about their business.

Cheers, and enjoy!

Newsworthy headline


(Insert City, State) Now mention who, what, when, where, why and how.

“Quote,” Said (insert name of the above mentioned ‘who’) from (insert their position/company).

(Insert additional info, such as a paraphrased quote that covers the ‘why’  and potentially elaborates on ‘what’ we’re talking about). 

(Here you want to insert something about the upcoming quote or the person being quoted), “…insert a quote from a secondary ‘who’ discussing one of our key W topics,” (Name, position/relation).

Insert the additional info that is least important, but still significant enough to mention.

“Quote from,” Anyone else that can support your story and add to the whole picture, but this should be the least important quote (Name, Position/Relevance).

Visit Our Website (Hyper Link ‘Website’).

About (Insert Organization Name).

(Insert organization bio. Insert organization bioInsert organization bio. Insert organization bio. Insert organization bio. Insert organization bio. Insert organization bio.)

Media Contact (Below, use the info for the person you want journalists to contact of they’re interested in covering your story).

For other media requests and inquiries:

Company Name: (Insert here).

Contact Person: (Insert Name, Insert Position).

Email: (Insert here).

Phone: (Insert here).

URL: (Insert organization website here).

Did you find this template helpful, but don’t have the time on your hands to take advantage of it?

No worries!

I’ll write the press release for you.

Contact me on UpWork!