Whether it is for a proposal, your website or a profile, it is important to know how to sell yourself through the written-word. Here, I will introduce the strategy I use while writing client bios.
Step 1. What is the bio being used for?
I like to consider the reason we’re writing a bio in the first place: Are you applying for a certain job where it would be important for the reader to know more about specific experiences you have rather than others?
For example, if a marketing entrepreneur was crafting a bio for a LinkedIn profile designed to attract consulting clients, I would recommend they highlight experiences they’ve had in content, branding and general marketing roles. If they have experience in sales, it would be worth mentioning but it would be best to focus on their more marketing-centric qualities.
Step 2. Start writing and initially focus on the career.
If you could summarize your career’s life in one or two sentences, what would you say? I recommend mentioning the length of your career, how long you’ve specialized in the area which you are highlighting, and what you are currently focusing on.
For example: “Karlista Maroney has dedicated more than half of her five year career in marketing to the strategic growth of her client’s brands. Karlista runs a boutique marketing firm specializing in content strategy and brand management for fashion and beauty companies.”
Remember: Write in a professional and third person voice.
Step 3. What makes you an authority figure?
Do you have any guest speaking experiences you can mention? A social standing in an organization that offers authority status? Podcasts, shows, or articles you’ve been featured in? Mention them!
Step 4. ‘Tangible” professional recognition
Have you received an award, degree, or certification in the field you’re highlighting? If so, mention these accomplishments and share with the reader why this is relevant in considering your expertise.
Step 5. Draft, redraft, and draft again!
Aim to make everything flow and feel coherent. I recommend having a colleague read your final draft before finishing up completely!
At this point, you should have a convincing bio that highlights your areas of expertise in an authentic and engaging format. Everyone has a form of recognition and authority they can use to their advantage, it’s only a matter of learning to describe these accolades and experiences strategically for the reader to digest.