5 Steps To Selling Yourself In A Bio

Whether it is for a proposal, your website or a profile, it is important to know how to sell yourself through the written-word. Here, I will introduce the strategy I use while writing client bios.

Step 1. What is the bio being used for?

I like to consider the reason we’re writing a bio in the first place: Are you applying for a certain job where it would be important for the reader to know more about specific experiences you have rather than others?

For example, if a marketing entrepreneur was crafting a bio for a LinkedIn profile designed to attract consulting clients, I would recommend they highlight experiences they’ve had in content, branding and general marketing roles. If they have experience in sales, it would be worth mentioning but it would be best to focus on their more marketing-centric qualities.

Step 2. Start writing and initially focus on the career.

If you could summarize your career’s life in one or two sentences, what would you say? I recommend mentioning the length of your career, how long you’ve specialized in the area which you are highlighting, and what you are currently focusing on. 

For example: “Karlista Maroney has dedicated more than half of her five year career in marketing to the strategic growth of her client’s brands. Karlista runs a boutique marketing firm specializing in content strategy and brand management for fashion and beauty companies.”

Remember: Write in a professional and third person voice.

Step 3. What makes you an authority figure?

Do you have any guest speaking experiences you can mention? A social standing in an organization that offers authority status? Podcasts, shows, or articles you’ve been featured in? Mention them!

Step 4. ‘Tangible” professional recognition

Have you received an award, degree, or certification in the field you’re highlighting? If so, mention these accomplishments and share with the reader why this is relevant in considering your expertise.

Step 5. Draft, redraft, and draft again!

Aim to make everything flow and feel coherent. I recommend having a colleague read your final draft before finishing up completely!

At this point, you should have a convincing bio that highlights your areas of expertise in an authentic and engaging format. Everyone has a form of recognition and authority they can use to their advantage, it’s only a matter of learning to describe these accolades and experiences strategically for the reader to digest.

How To Conceptualization Your Brand On Pinterest In 3 Simple Steps

Pst… Have you heard? There is a free tool out there that will allow you to visualize your business in digital, categorized bulletin boards. It’s called Pinterest, and I BET you already have an account floating around… Its time to take advantage of this platform for more than just recipes!

Continue reading and discover how to conceptualization your brand on Pinterest…

Create a board

This is only the beginning, don’t pin anything here! Next we will create subsections which we’ll use for varying pieces of your brand concept such as font, messaging or color scheme inspiration.

Create a section on the board for every piece of your branding you wish to visualize

Below I’ve included a few examples of how I categorize my Brand Board, but feel free to go crazy in a way that is artistically understandable to you.

Find and sort Pinterest content to serve as your inspiration

Spend some time searching brands you enjoy, peruse the content and sort what you find relevant into the various sections on your new board. 

And voila! Before you know it you’ll have your brand fleshed out with photos and ideas unique to your business. Keep in mind, this Pinterest board is useful for more than just conceptualizing your brand, as you take on a team you’ll have a digital space for new-hires to explore and educate themselves on your brand! I highly recommend adding to this board during your down-time, its a great way to unwind. Eventually, you’ll get a feel for your brand, and when that happens its a good idea to duplicate this board, deleting the irrelevant content that no longer pertains to your vision (don’t delete anything from the original, its always great to look back on where you started). By deleting what no longer sticks to the story you’re selling or the value you’re providing, you’ll find yourself with a brand guide that was built in a ridiculously passive and affordable way!

Want to work together? Check out some of my work HERE!